{"id":15922,"date":"2019-09-17T13:15:04","date_gmt":"2019-09-17T17:15:04","guid":{"rendered":"https:\/\/vieux.ivado.ca\/?post_type=tribe_events&#038;p=15922"},"modified":"2019-09-17T13:15:04","modified_gmt":"2019-09-17T17:15:04","slug":"donnees-et-intelligence-marketing","status":"publish","type":"tribe_events","link":"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/","title":{"rendered":"Donn\u00e9es et intelligence marketing"},"content":{"rendered":"<p>\u00c0 l\u2019heure o\u00f9 les points de contact avec les marques et leurs produits se multiplient, les parcours clients se fragmentent. Les entreprises doivent donc \u00eatre de plus en plus cr\u00e9atives et b\u00e2tir leurs comp\u00e9tences en analytique pour relever les d\u00e9fis de la\u00a0<strong>connaissance client<\/strong>\u00a0et proposer toujours plus d\u2019offres de\u00a0<strong>produits et services personnalis\u00e9s<\/strong>.<\/p>\n<p>Entre\u00a0<strong>surabondance<\/strong>\u00a0et\u00a0<strong>qualit\u00e9 des donn\u00e9es<\/strong>,\u00a0<strong>multiplication des points de contact<\/strong>,\u00a0<strong>clients omnicanaux<\/strong>\u00a0et\u00a0<strong>progr\u00e8s technologiques<\/strong> constants, comment s\u2019assurer de l\u2019impact positif et de la performance des strat\u00e9gies marketing\u00a0?<\/p>\n<p><strong><a href=\"https:\/\/www.lesaffaires.com\/evenements\/conferences\/donnees-et-intelligence-marketing\/607695#complete-exp\">Compl\u00e9tez votre exp\u00e9rience en participant \u00e0 nos ateliers&nbsp;:<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.lesaffaires.com\/evenements\/conferences\/donnees-et-intelligence-marketing\/607695#complete-exp\">ATELIER A&nbsp;:\u00a0D\u00e9veloppez une vision marketing centr\u00e9e sur les donn\u00e9es et prenez les d\u00e9cisions d\u2019affaires bas\u00e9es sur une connaissance pouss\u00e9e du parcours d\u2019achat omnicanal de vos clients<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.lesaffaires.com\/evenements\/conferences\/donnees-et-intelligence-marketing\/607695#complete-exp\">ATELIER B&nbsp;:\u00a0Optimisez votre strat\u00e9gie marketing dans un contexte omnicanal<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019heure o\u00f9 les points de contact avec les marques et leurs produits se multiplient, les parcours clients se fragmentent. Les entreprises doivent donc \u00eatre de plus en plus cr\u00e9atives&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/\" class=\"gdlr-button with-border excerpt-read-more\">Read More<\/a><\/p>\n","protected":false},"author":33,"featured_media":15757,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Donn\u00e9es et intelligence marketing - IVADO<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Donn\u00e9es et intelligence marketing - IVADO\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l\u2019heure o\u00f9 les points de contact avec les marques et leurs produits se multiplient, les parcours clients se fragmentent. Les entreprises doivent donc \u00eatre de plus en plus cr\u00e9atives... Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"IVADO\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vieux.ivado.ca\/wp-content\/uploads\/2019\/09\/Donn\u00e9es-et-intelligence_IVADO_1200x630.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/\",\"url\":\"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/\",\"name\":\"Donn\u00e9es et intelligence marketing - IVADO\",\"isPartOf\":{\"@id\":\"https:\/\/vieux.ivado.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vieux.ivado.ca\/wp-content\/uploads\/2019\/09\/Donn\u00e9es-et-intelligence_IVADO_1200x630.jpg\",\"datePublished\":\"2019-09-17T17:15:04+00:00\",\"dateModified\":\"2019-09-17T17:15:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/#primaryimage\",\"url\":\"https:\/\/vieux.ivado.ca\/wp-content\/uploads\/2019\/09\/Donn\u00e9es-et-intelligence_IVADO_1200x630.jpg\",\"contentUrl\":\"https:\/\/vieux.ivado.ca\/wp-content\/uploads\/2019\/09\/Donn\u00e9es-et-intelligence_IVADO_1200x630.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/vieux.ivado.ca\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9v\u00e8nements\",\"item\":\"https:\/\/vieux.ivado.ca\/evenements\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Donn\u00e9es et intelligence marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vieux.ivado.ca\/#website\",\"url\":\"https:\/\/vieux.ivado.ca\/\",\"name\":\"IVADO\",\"description\":\"Institut de valorisation des donn\u00e9es\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vieux.ivado.ca\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Donn\u00e9es et intelligence marketing - IVADO","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Donn\u00e9es et intelligence marketing - IVADO","og_description":"\u00c0 l\u2019heure o\u00f9 les points de contact avec les marques et leurs produits se multiplient, les parcours clients se fragmentent. Les entreprises doivent donc \u00eatre de plus en plus cr\u00e9atives... Read More","og_url":"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/","og_site_name":"IVADO","og_image":[{"width":1200,"height":630,"url":"https:\/\/vieux.ivado.ca\/wp-content\/uploads\/2019\/09\/Donn\u00e9es-et-intelligence_IVADO_1200x630.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/","url":"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/","name":"Donn\u00e9es et intelligence marketing - IVADO","isPartOf":{"@id":"https:\/\/vieux.ivado.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/#primaryimage"},"image":{"@id":"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/vieux.ivado.ca\/wp-content\/uploads\/2019\/09\/Donn\u00e9es-et-intelligence_IVADO_1200x630.jpg","datePublished":"2019-09-17T17:15:04+00:00","dateModified":"2019-09-17T17:15:04+00:00","breadcrumb":{"@id":"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/#primaryimage","url":"https:\/\/vieux.ivado.ca\/wp-content\/uploads\/2019\/09\/Donn\u00e9es-et-intelligence_IVADO_1200x630.jpg","contentUrl":"https:\/\/vieux.ivado.ca\/wp-content\/uploads\/2019\/09\/Donn\u00e9es-et-intelligence_IVADO_1200x630.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/vieux.ivado.ca\/en\/events\/donnees-et-intelligence-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/vieux.ivado.ca\/en\/"},{"@type":"ListItem","position":2,"name":"\u00c9v\u00e8nements","item":"https:\/\/vieux.ivado.ca\/evenements\/"},{"@type":"ListItem","position":3,"name":"Donn\u00e9es et intelligence marketing"}]},{"@type":"WebSite","@id":"https:\/\/vieux.ivado.ca\/#website","url":"https:\/\/vieux.ivado.ca\/","name":"IVADO","description":"Institut de valorisation des donn\u00e9es","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vieux.ivado.ca\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/vieux.ivado.ca\/en\/wp-json\/wp\/v2\/tribe_events\/15922\/"}],"collection":[{"href":"https:\/\/vieux.ivado.ca\/en\/wp-json\/wp\/v2\/tribe_events\/"}],"about":[{"href":"https:\/\/vieux.ivado.ca\/en\/wp-json\/wp\/v2\/types\/tribe_events\/"}],"author":[{"embeddable":true,"href":"https:\/\/vieux.ivado.ca\/en\/wp-json\/wp\/v2\/users\/33\/"}],"replies":[{"embeddable":true,"href":"https:\/\/vieux.ivado.ca\/en\/wp-json\/wp\/v2\/comments\/?post=15922"}],"version-history":[{"count":0,"href":"https:\/\/vieux.ivado.ca\/en\/wp-json\/wp\/v2\/tribe_events\/15922\/revisions\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vieux.ivado.ca\/en\/wp-json\/wp\/v2\/media\/15757\/"}],"wp:attachment":[{"href":"https:\/\/vieux.ivado.ca\/en\/wp-json\/wp\/v2\/media\/?parent=15922"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vieux.ivado.ca\/en\/wp-json\/wp\/v2\/tags\/?post=15922"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/vieux.ivado.ca\/en\/wp-json\/wp\/v2\/tribe_events_cat\/?post=15922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}