{"id":14136,"date":"2019-06-20T10:52:40","date_gmt":"2019-06-20T14:52:40","guid":{"rendered":"https:\/\/vieux.ivado.ca\/projets_de_recherche\/une-nouvelle-experience-de-visionnement-unique-au-monde\/"},"modified":"2019-12-09T14:47:13","modified_gmt":"2019-12-09T19:47:13","slug":"a-new-one-of-a-kind-viewing-experience","status":"publish","type":"projets_de_recherche","link":"https:\/\/vieux.ivado.ca\/en\/research_projects\/a-new-one-of-a-kind-viewing-experience\/","title":{"rendered":"Transform the viewing experience"},"content":{"rendered":"

In the history of film, there has been picture, sound, colour, 3D, and most recently, high-definition vibro-kinetic input, invented by Qu\u00e9bec company D-BOX Technologies<\/a>. This motion-based cinematic experience is attracting a loyal clientele, but what do the vibrations really provide? Tech3Lab<\/a>, an applied management-science research laboratory associated with HEC Montr\u00e9al<\/a> that studies the user experience in their interaction with various technologies, has provided the answer.<\/p>\n

Tech3Lab combines artificial intelligence, psychology and cognitive science. For the research team co-led by Professor Pierre-Majorique L\u00e9ger, facial micro-expression measures, electroencephalography and other vital signs all provide biophysical data from which deep-learning algorithms can deduce a user\u2019s emotional and cognitive immersion.<\/p>\n

Tech3Lab research gives credibility to D-BOX by providing scientific confirmation that high-definition vibro-kinetic motion is not a gadget; it enhances the viewing experience.\u201d<\/p><\/blockquote>\n

\u2013 Michel Paquette, Vice-President, Corporate Affairs, D-BOX<\/span><\/p>\n

This approach was used to understand the contribution of vibro-kinetic experiences to virtual reality. Certain subjects who experienced virtual reality on a seat without this tactile input felt discomfort referred to as cyber sickness (nausea). It results from dissonance between the motion suggested by the audiovisual stimuli transmitted by the headset and the idleness felt by the inner ear. Unconsciously, the spectator fights this discomfort, trying to reverse it intuitively and, in doing so, detaches from the virtual-reality experience. This unconscious reaction is revealed by characteristic biophysical data. On a seat equipped with D-BOX vibro-kinetics, the dissonance disappears thanks to the motion cleverly synchronized with the audio-visual stimuli. Biophysical data shows that the user not only ceases to experience discomfort, but their emotions are amplified. When vibro-kinetics is incorporated into a seat, users are no longer just spectators in virtual reality; they are experiencing it.<\/p>\n

The same goes for movies: biophysical data indicates that on a D-BOX seat, the viewer becomes immersed in the film.<\/p>\n

\"\"<\/a>Pierre-Majorique L\u00e9ger
\nProfesseur titulaire, HEC Mtl<\/p>\n<\/div><\/div>\n

\"\"<\/a><\/p>\n<\/div><\/div>\n

\"\"Michel Paquette
\nVice-President, Corporate Affairs, D-BOX<\/p>\n<\/div><\/div>\n

\"\"<\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Michel Paquette
\nVice-President, Corporate Affairs, D-BOX<\/p>\n

Pierre-Majorique L\u00e9ger
\nProfesseur titulaire, HEC Mtl<\/p>\n","protected":false},"featured_media":14044,"template":"","categories":[217],"acf":[],"yoast_head":"\nTransform the viewing experience - IVADO<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transform the viewing experience - IVADO\" \/>\n<meta property=\"og:description\" content=\"Michel Paquette Vice-President, Corporate Affairs, D-BOX Pierre-Majorique L\u00e9ger Professeur titulaire, HEC Mtl\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vieux.ivado.ca\/en\/research_projects\/a-new-one-of-a-kind-viewing-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"IVADO\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-09T19:47:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vieux.ivado.ca\/wp-content\/uploads\/2019\/06\/IVADO_immersion_shutterstock_749796553.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"383\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vieux.ivado.ca\/en\/research_projects\/a-new-one-of-a-kind-viewing-experience\/\",\"url\":\"https:\/\/vieux.ivado.ca\/en\/research_projects\/a-new-one-of-a-kind-viewing-experience\/\",\"name\":\"Transform the viewing experience - 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