{"id":7423,"date":"2017-06-07T11:05:32","date_gmt":"2017-06-07T16:05:32","guid":{"rendered":"https:\/\/vieux.ivado.ca\/?p=7423\/"},"modified":"2017-06-07T11:17:35","modified_gmt":"2017-06-07T16:17:35","slug":"data-philanthropy-hub-launch","status":"publish","type":"post","link":"https:\/\/vieux.ivado.ca\/en\/news\/press-releases\/data-philanthropy-hub-launch\/","title":{"rendered":"Data Philanthropy Hub Launch"},"content":{"rendered":"

IVADO AND AIMIA JOIN FORCES TO PUT BIG DATA TO WORK FOR NPOs<\/strong><\/p>\n

Montreal, June 7, 2017 <\/strong>\u2013 The Institute for Data Valorization and Aimia have officially launched their Data Philanthropy Hub. Its mission is to deliver big data analysis capability to cultural, community, and civil society organizations and make Montreal a truly inclusive big data platform.<\/p>\n

The Data Philanthropy Hub will seek to develop close partnerships between non-profit organizations (NPOs), community stakeholders, academia, agencies, and the Montreal and Quebec business world to facilitate the transfer of knowledge and know-how on social issue data analysis and better equip NPOs to draw on the power of big data.<\/p>\n

\u201cThe Data Philanthropy Hub creates innovative ties between cultural and community actors,\u201d stated Val\u00e9rie B\u00e9caert, Director of Partnerships and Knowledge Mobilization at IVADO. \u201cWe want the entire community to feel the real benefits of Montreal\u2019s vibrant ecosystem of big-data researchers and companies.\u201d<\/p>\n

The hub is the result of a collaborative effort between IVADO and Aimia, a Montreal data-driven marketing and loyalty analytics company better known for its Aeroplan program. To mark the city\u2019s 375th anniversary, both organizations want to leave a legacy for Montreal by leveraging their common data-analysis expertise.<\/p>\n

\u201cWe\u2019re happy to work with IVADO to grow our award-winning data philanthropy model in the academic community,\u201d said Anne-Jos\u00e9e Laquerre, Director of Social Purpose and Corporate Sustainability at Aimia. \u201cWe encourage companies to get involved with the Data Philanthropy Hub by urging their staff to volunteer\u2014it can make a positive impact for cultural organizations and educate young people about the challenging work their experts do.\u201d<\/p>\n

To promote the hub\u2019s launch, IVADO held data philanthropy days on June 7 and 8 at HEC Montr\u00e9al. During the two days, fifteen or so master\u2019s level marketing students with the help of two HEC Montreal teachers, Renaud Legoux and Marc Fredette, put the final touches on a data analysis class assignment that saw them advise four non-profit cultural organizations from the Quartier des Spectacles Partnership through data storytelling activities with various experts.<\/p>\n

\u201cData, for all service industries, including culture, represent an enormous potential and members of the Partenariat des Quartier des spectacles feel privileged to benefit from both IVADO and Aimia\u2019s expertise,\u201d<\/p>\n

emphasized \u00c9ric Lefebvre, Director of Development. \u201cThe knowledge provided by the data analysis of customer preferences and habits will allow us to develop cultural product offers that better meet public demand and promote them in an optimal way. ”<\/p>\n

ABOUT AIMIA<\/strong><\/p>\n

Aimia Inc. (TSX: AIM) is a data-driven marketing and loyalty analytics company. With about 2,300 employees across 15 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect, and analyze customer data and build actionable insights. We do this through our own coalition loyalty programs such as Aeroplan in\u00a0Canada,\u00a0Nectar in the U.K., and Air Miles Middle East, and through provision of loyalty strategy, program development, implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform\u2014Enterprise and Aimia Loyalty Platform\u2014SaaS, and through our analytics and insights business, including Intelligent Shopper Solutions. In other markets, we own stakes in loyalty programs, such as Club Premier in\u00a0Mexico and Think Big, a partnership with Air Asia and Tune Group.<\/p>\n

For a full list of our partnerships and investments, and more information about Aimia, visit\u00a0www.aimia.com<\/a>.<\/p>\n

ABOUT IVADO<\/strong><\/p>\n

Founded by Universit\u00e9 de Montr\u00e9al, HEC Montr\u00e9al, and Polytechnique Montr\u00e9al, IVADO aims to bring together industry professionals and academic researchers to develop cutting-edge expertise in data science, operational research, and artificial intelligence. In essence, IVADO creates opportunities for knowledge exchange and collaboration between the specialists, partners, researchers and students in its network.<\/p>\n

IVADO\u2019s objective is to be the link between academic expertise and the business needs of organizations, from international corporations to startups. With over 1,000 affiliated scientists (researchers, post-docs, PhD candidates, and research associates), IVADO is an advanced multidisciplinary center for knowledge in statistics, business intelligence, deep learning, applied mathematics, datamining, and cybersecurity.<\/p>\n

ABOUT THE QUARTIER DES SPECTACLES PARTNERSHIP<\/strong><\/p>\n

Quartier des Spectacles is Montreal\u2019s cultural heart, boasting North America\u2019s most concentrated and diverse group of cultural venues as well as numerous festivals and events. It also hosts innovative urban installations involving cutting-edge lighting design and immersive environments. Quartier des Spectacles has become an international showcase for digital public art.<\/p>\n

The Quartier des Spectacles Partnership is a non-profit organization with more than 70 members active in the district. It is responsible for managing and animating public spaces in Montreal\u2019s entertainment quarter, providing distinctive illumination, and promoting the quarter as a must-visit cultural destination. The Partnership is a member of several international networks, including the Connecting Cities Network\u00a0and the\u00a0Global Cultural Districts Network.<\/p>\n

 <\/p>\n

\u2013 30 \u2013<\/p>\n

Source\u00a0:<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Val\u00e9rie B\u00e9caert<\/p>\n

Director partnerships and knowledge mobilization<\/p>\n

IVADO<\/p>\n

valerie.becaert@ivado.ca<\/a><\/p>\n

 <\/p>\n

Anne-Jos\u00e9e Laquerre,<\/p>\n

Director, social purpose and corporate sustainability<\/p>\n

Aimia<\/p>\n

Anne-Josee.Laquerre@aimia.com<\/a><\/p>\n

 <\/p>\n

Renaud Legoux<\/p>\n

Co-director, Data philanthropy hub<\/p>\n

HEC Montr\u00e9al<\/p>\n

renaud.legoux@hec.ca<\/a><\/p>\n

 <\/p>\n

Information (for media only)\u00a0:<\/strong><\/p>\n

Myl\u00e8ne Dup\u00e9r\u00e9<\/p>\n

Senior Account Director<\/p>\n

Hill+Knowlton Strat\u00e9gies<\/p>\n

Cell\u00a0: 514 833-7880<\/p>\n

mylene.dupere@hkstrategies.ca<\/a><\/p>\n

 <\/p>\n

Maxime Bernard<\/p>\n

Director-General, External communications, Americas, Aimia<\/p>\n

max.bernard@aimia.com<\/a><\/p>\n

514 897 6842<\/p>\n

 <\/p>\n

Marie Lamoureux<\/p>\n

Public relations consultant<\/p>\n

Partenariat du Quartier des spectacles<\/p>\n

marie.lamoureux@quartierdesspectacles.com<\/a><\/p>\n\n\n\n\n\n
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IVADO AND AIMIA JOIN FORCES TO PUT BIG DATA TO WORK FOR NPOs Montreal, June 7, 2017 \u2013 The Institute for Data Valorization and Aimia have officially launched their Data… <\/p>\n

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Read More<\/a><\/p>\n","protected":false},"author":14,"featured_media":7431,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[],"acf":[],"yoast_head":"\nData Philanthropy Hub Launch - IVADO<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Philanthropy Hub Launch - IVADO\" \/>\n<meta property=\"og:description\" content=\"IVADO AND AIMIA JOIN FORCES TO PUT BIG DATA TO WORK FOR NPOs Montreal, June 7, 2017 \u2013 The Institute for Data Valorization and Aimia have officially launched their Data... 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